fiveP

fiveP had just been founded as a cooperative and initially tried to build their website themselves using a template …

Especially for new startups, despite time pressure, it is always worthwhile to start with the basics: What is the shared vision of all members? What should be conveyed by the site? Who should be addressed? With which goal?

„Purposeful, visionary, unifying, transformative, competent, inspiring" were attributes we defined together to be reflected on the website and in the brand design.

Appropriately, the typeface we chose is called "the Future", a more refined version of the classic Futura.

After completion, I also designed their first publication, which is available here for download.