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Skala PR
The brand and web design for Skala-PR was developed together with my partner Tobias Ruderer
.
Since it was a new startup, we deeply grounded the brand design. In conversations with Birgit Niemeyer, it became clear that she wanted a strong brand that radiates reliability and success, but also warmth, without overshadowing her artists and labels.
We have opted for a very clear word-image brand, whose image variant can also be used as a hashtag.
The colors are reduced to black, white, and gold – except for the hero image. To prevent the appearance from being too cool, we have used both serif and sans-serif fonts in the typography. Here, it becomes clear again that it is usually worth investing in good fonts. They simply look professional and high-quality.
Logo
Business cards
Web design

„
What I particularly appreciated about the collaboration was the reliability, creativity, accuracy, and willingness to help both during the development of the website and afterwards when I had questions. I felt individually cared for and loved attention to detail.
Birgit Niemeyer
back
Skala PR
The brand and web design for Skala-PR was developed together with my partner Tobias Ruderer
.
Since it was a new startup, we deeply grounded the brand design. In conversations with Birgit Niemeyer, it became clear that she wanted a strong brand that radiates reliability and success, but also warmth, without overshadowing her artists and labels.
We have opted for a very clear word-image brand, whose image variant can also be used as a hashtag.
The colors are reduced to black, white, and gold – except for the hero image. To prevent the appearance from being too cool, we have used both serif and sans-serif fonts in the typography. Here, it becomes clear again that it is usually worth investing in good fonts. They simply look professional and high-quality.
Logo
Business cards
Web design

„
What I particularly appreciated about the collaboration was the reliability, creativity, accuracy, and willingness to help both during the development of the website and afterwards when I had questions. I felt individually cared for and loved attention to detail.
Birgit Niemeyer
back
back
Skala PR
The brand and web design for Skala-PR was developed together with my partner Tobias Ruderer
.
Since it was a new startup, we deeply grounded the brand design. In conversations with Birgit Niemeyer, it became clear that she wanted a strong brand that radiates reliability and success, but also warmth, without overshadowing her artists and labels.
We have opted for a very clear word-image brand, whose image variant can also be used as a hashtag.
The colors are reduced to black, white, and gold – except for the hero image. To prevent the appearance from being too cool, we have used both serif and sans-serif fonts in the typography. Here, it becomes clear again that it is usually worth investing in good fonts. They simply look professional and high-quality.
Logo
Business cards
Web design

„
I particularly appreciated the extraordinary quality of listening; I always felt that they wanted to understand me as a person and my work. I am very satisfied with the end result and would recommend them at any time.
Birgit Niemeyer